The Divide 200 is an incredible challenge, taking runners through 200 miles of rugged Rocky Mountain terrain in Castle and Crowsnest Pass. This year, Rock Gear Distribution brought UltrAspire to the course to cheer on athletes and share in the experience.

We started with a booth on Thursday before the race began, where we got to meet some of the racers and challenge them to a pre-race Blottle filling contest. Friday took us up Whistler Mountain between checkpoints 2 and 3, where we cheered runners on as the sun went down and the stars (and headlamps) lit up the trail. Hiking down in the dark gave us the chance to meet even more athletes grinding their way uphill. Later in the weekend, we set up at Aid Station 9 and served up a pizza bar to bring some much-needed fuel and fun to athletes deep into their journey, with many racers opting for the pickle pizza for that extra electrolyte boost.

Being part of this event reminded us exactly why UltrAspire exists: to support athletes as they take on the toughest challenges in endurance sport. The Divide 200 athletes impressed us with their strength, resilience, and spirit. Congratulations to everyone who took part, and thank you to the volunteers and race crews who made it all possible.

RGD and runOn™ are thrilled to be partnering with some awesome trail races across Western Canada! The amazing anti-chafe/skin repair will find its way into runner’s hearts at the following fantastic events:

• Black Lung Ultra – Coliseum Sports & Entertainment – September 6, 2025 – Nordegg, AB
• The Divide 200 – Sinister Sports – September 12-16, 2025 – Castle Mountain, AB
• Freaky Creeky Trail Race – By Bush Babes Trail Running – September 20, 2025 – Vernon, BC
• Run On for Amy’s House – September 21, 2025 – Edmonton, AB
• Sasea Trail Run Fun – Spry – October 4, 2025 – Crowsnest Pass, AB
• Grizzly Ultra – Grizzly Mountain Events – October 11-12, 2025 – Canmore, AB

It’s going to be so great having runON™ at these events, we have no doubt that people are going to love the product and be seeking it out in the future! The high-quality essential oils are what makes this product stand out from the competition, and runners across this great land are going to get the chance to experience the difference firsthand at these events. We can’t wait!

Place your order today so you have runOn™ in your shop ready for all these new customers!

And, we have more events to come, so stay tuned…

UltrAspire – July 25

runderwear – August 15

Swiftwick – August 15

Climb On/Run On – August 15

RRAT’s – August 15

VJ Shoes – August 15

Vibram Fivefingers – August 15

Primus – August 15

Silva – August 15

Tripoint – August 15

We are here to chat with you about any of the products or brands, just reach out to us and let us know what you’d like to know about. We want to support our retailers and help get these great products into your customers’ hands. We are here to help and grow our businesses together! Book by the deadlines above and qualify for these great discounts:

$1,000 cumulative minimum – 2% 30/net 31

$3,000 cumulative minimum – 3% 45/net 46

$5,000 cumulative minimum – 5% 60/net 61

$10,000 cumulative minimum – 7% 60/net 61 & Free Freight

All order forms are available through our Dealerlink page.

We can’t wait to receive your order, let us know if you need any help, and let’s keep growing together!

RGD is adding to Canadian athlete’s shoe choice with the awesome VJ Shoes line. VJ is the outcome of decades of footwear craftsmanship, hailing from the small town of Orivesi in the dense forests of central Finland. This shoe line offers the best grip on the planet. They’re high quality, grippy, fast, and your customers are going to love them. They are meant for trail running, obstacle course running (OCR), sky running, and more! They are the most advanced running shoes for extreme conditions — designed and created to improve the wearer’s performance, grip in all conditions, and allow the individual to go faster across extreme terrain. Contact us today and let’s get your customers ready to grip it and rip it in these awesome shoes!

Rock Gear Distribution is stoked to be carrying Runderwear! Your customers are going to love this brand. They offer performance and comfort, which means good times and good (fast) times! This awesome brand works hard to ensure runners leave chafing in their dust. It’s innovative running underwear designed with anti-chafing, breathable, and moisture-wicking fabrics to keep runners focused on their goals. Runderwear takes care of chafing concerns so runners can just focus on their run. Contact us today and let’s get your customers running in Runderwear!

​Rock Gear Distribution is excited to announce we are the exclusive RRAT’s distributor in Canada! RRAT’s are a new sandal line that can do anything from lounging on the beach to exploring mountain trails.
RRAT’s crafts high-quality, durable sandals designed for all terrains, blending simplicity, cutting-edge technology, and eco-conscious efforts. Produced, designed, and managed at the foothills of Montserrat, these sandals are inspired by the mountain’s scenic trails, which serve as their testing ground. Step outside, explore nature, and wear your RRAT’s!
Contact us today and we can work together to get RRAT’s in your customers hands.

The B in B Corp stands for “Benefit,” and the movement consists of companies using business as a force for good.

For several years, we have been working hard to change the shoe industry and to inspire people to enjoy more sustainable lifestyles. We work hard to minimize our climate impact and each year we take part in climate activism and support good causes. To become a B Corp means meeting some of the toughest sustainability criteria there is – but more importantly it means that we will now manage to do even more – as part of a global movement with brands such as Patagonia, Klean Kanteen, Allbirds, Ben & Jerries and many more!

Want to learn more about our sustainability work? Read here; icebug.com/ourpromises

What can “go beyond” mean? Here is a message from Icebug’s CEO, David Ekelund:

“When I founded Icebug together with my mother back in 2001, the simple mission was to make footwear that keep people from slipping. And to make money. I certainly didn’t have any desire to become an environmental activist, but over the years it has become impossible to ignore the state of the World and the direction we’re heading.

I – we – can’t continue to keep one set of values for what we think is right for the World, and then switch to another set of values when we’re at work and the system asks us to do what’s needed to maximize sales and profit.

What really needs to be done now, is to use our business as a force for good. At Icebug, we still make footwear to keep people from slipping. But now, making sure that we’re not doing it at the expense of others or nature.

We’ve decided to have no growth target and to always prioritize people and planet over profit. This, in turn, means saying no to inbound airfreight, no to hunting the cheapest production place – and other things that would benefit us financially but hurt nature and society.

Taking a bigger responsibility means more and more difficult work. The team at Icebug has willingly shouldered this to end business as usual.

The shoe industry is dirty, but by showing that you can make footwear in a fair and responsible way, we hope to disrupt the bad parts and create a bigger change. Thankfully, we’re not the only ones thinking and acting this way. In 2022, we became part of the B Corp movement which means joining other companies around the world using their business as a force for good.”