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Primus Equipment

In a small forge in central Stockholm in 1892 two people created the world’s first soot-free stove that boiled water seven times faster and was much healthier than previous stoves. The pioneering invention came to be called Primus, which is Latin for “first”. Even today, Primus strives to create more efficient stoves that last a lifetime and leave as little impact on both the environment and people as possible.


Three entrepreneurial brothers. One great invention. In 1933, Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but is also set the global standard for how navigation works. The SILVA brand was born.


Icebug is a Swedish shoe company that in the year of 2001 started to challenge the global footwear giants. We were frustrated by having to choose between slipping and say no to outdoor activities because of the risk of slipping. The company started as a result of us wanting to be able to stay active year-round.

Vibram FiveFingers

Vibram Five Fingers (pronounced Veebram), also called Vibrams, or VFF are minimally padded shoes that are meant to mimic the barefoot experience. Vibrams are a type of barefoot, or minimalist shoe, but nothing else on the market really comes close.


We decided to make socks, and we wound up making waves in the industry.Technology drives us. Excellence drives us. Treating people right, drives us.  We make the best socks you will ever wear.... GUARANTEED!


The journey of the Ultra-Athlete begins with desire, a compelling need to go beyond the last point of return… and then some…and more…and so on, and so on… 

We are committed to providing you with the highest quality and most innovative Outdoor Equipment.  Rock Gear distributes name brand products that are designed for active people.  Our brands are available at the best outdoor retail stores.  Check out each of our product lines to learn more about the products we distribute. 

No dealer in your area?  Then please contact us for direct retail product orders.

The main office and warehouse / distribution centre for Rock Gear Distribution is located in the majestic Crowsnest Pass, Alberta, Canada 

Store Location

13101 20th Avenue
Blairmore, AB T0K 0E0

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Mailing address

PO Box 8
Blairmore, AB T0K 0E0


Our offices are open from 8:30am to 4:30pm, Mondays through Fridays.